News

Presence

Slovenia from 1992
Croatia from 1995
Albania (Mediana sh.p.k.) and
Serbia (Mediana Adria) from 2007
Macedonia (Mediana Marketing solutions) since 2011
 
Continuous projects
 
Ad-hoc research
 
 

Our advantagesi

 
     
 

With an integrated approach and partnership participation, we correctly perceive client’s needs and find solutions for implementation of marketing objectives and strategies.

 
   

Ad hoc market researh


Brand management

 

Consumers

 

Advertising and Sponsorship

Researches that offers support of the development, preparation and implementation of brand strategy. > detailed   Identifying the relationship of consumers to brands, consumer segmentation into groups or categories, habits and views on products and services, buying habits, buying intentions. > detailed   We offer integrated communication solutions for the development of communications or creative solutions to assist you in finding optimal solutions marketing planning. > detailed

Media

 

Public opinion

 

Market

Determination of various communication channels. > detailed   Opinion polls give you answers to sensitive social and politics issues. > detailed   Market research can help you in deciding about the most effective entry into the market, how to retain or increase market share, analize the interested market, checking the market potential. > detailed

Continuous projects


TGI

 

AdEX

 

RM

Target Group Index

Is a tool to analyse use of brands and shopping habits in households. > detailed
 

Review of brand investment in the advertising

Information about gross value of assets, invested in advertising. > detailed
 

Specialized research for monitoring of radio stations in Slovenia

Current data of listening of all radio programs in Slovene area. > detailed

SM

 

ONLINE PANEL

 

Touchpoints

The most extensive media review in slovenia

Most extensive media review in Slovenia for active media. > detailed
  In the modern world, online market research are becoming a more and more popular method for fast and efficient data collection. > detailed  

An advanced approach to measuring the effectiveness of communication channels

Touch point represents any consumer contact with the brand and everything associated with it. >detailed

AMF

       
Publication in English language, which contains general information about the four countries and detailed information about Slovene, Croatian and Serbian market.
> detailed
       

“Become part of our online panel”