News

Presence

Slovenia from 1992
Croatia from 1995
Albania (Mediana sh.p.k.) and
Serbia (Mediana Adria) from 2007
Macedonia (Mediana Marketing solutions) since 2011
 

Research methods



1. Quantitative research methods:

  • Telephone interviewing – CATI
  • Personal interviewing – PAPI / CAPI
  • Web interviewing – CAWI / CASI
  • Postal interviewing
  • Mobile assisted self interviewing – MASI / MAI
  • Self-completion of questionnaires


2. Qualitative resarch methods:

  • Focus groups
  • Mini focus groups
  • In-depth interviews
  • Etnographic studies
  • Desktop research
  • Mystery shopping
  • Store check