News

Presence

Slovenia from 1992
Croatia from 1995
Albania (Mediana sh.p.k.) and
Serbia (Mediana Adria) from 2007
Macedonia (Mediana Marketing solutions) since 2011
 

Consumers


We measure the attitudes of consumers toward brands, perform segmentations of consumers into groups or categories, discover their habits and views about products and services and analyze their purchase behaviour and intentions.


Brand positioning

More competitive a market is, the more important it is to correctly position and differentiate the brand from the competitive offers. This can be done only by company that best knows their and competitive customers by adapting the offer to their needs.


Consumer satisfaction and loyalty

Due to fast changes on the market and increasingly demanding consumers, it is very important to measure consumer satisfaction with the brand. Its likeability and its loyalty can be changed in a very short time. This is why it is so important to identify eventual changes related to the brand and its competition in order to adapt the brand satisfaction and loyalty strategy.


Market segmentation and consumer profiles (lifestyle, views, ...)

Most companies offer their products to customers that are very different in lifestyles, preferences, purchase behaviours, purchasing power... Therefore the company can not effectively meet all their needs. In this case is necessary to define segments that are similar to each other by certain characteristics and focus on them. These are often the segments that the company satisfies better than the competition.


Purchasing habits and intentions

Customer purchasing habits data allow the brand owner to easily design and approach the targeted group of potential users.