Slovenia from 1992
Croatia from 1995
Albania (Mediana sh.p.k.) and
Serbia (Mediana Adria) from 2007
Macedonia (Mediana Marketing solutions) since 2011

Brand managemant


Mediana offers research in support, development, preparation and implementation of brand strategies:

Brand positioning

The more competitive a market is, the more important is to position and differentiate the competitive offers correctly. This can be done only by a company that best knows yours and competitive customers and adapting the offer to their needs.

Market potential and market opportunities assessment

Market potential assessment and impact of competition in the market area are the most important information in assess market opportunities for new products or services. The market potential is positively associated with the common market potential, and negatively related to the intensity of competition.

Brand usage and opinions

A company that is aware of clients / consumers opinions, has the potential to better meet their needs and to make efficient business decisions.

New products/services testing

New products represent a significant investment. It is therefore advisable to check the relevance and attractiveness before launching the new product. Despite the success of brands abroad, it is necessary to consider cultural specifications and adapt the products accordingly.

Concept and Product tests

Modified products represent a major step for both the producer and consumer. In order to find out how to properly address the target group and to make it possible for consumers to test those products, it is advisable to test new concepts, which include packaging, image, content… depending on the type of product.

Price elasticity

Setting an optimal price according to the company's survival and growth make business strategy and market situation two of the major challenges of the company. Price elasticity research is crucial in determining the pricing strategy of the product or service category.


Mediana Touchpoints is an advanced approach to measuring the effectiveness of all communication channels. The study answers questions like how to simplify and optimize the communication strategy, how to improve coordination between the different media and how to minimize or rationalize the advertising costs.