News

Presence

Slovenia from 1992
Croatia from 1995
Albania (Mediana sh.p.k.) and
Serbia (Mediana Adria) from 2007
Macedonia (Mediana Marketing solutions) since 2011
 
Continuous Projects
 
Market research
 
 

Our advantages

 
     
 

With an integrated approach and partnership participation, we correctly perceive client’s needs and find solutions for implementation of marketing objectives and strategies.

 
   

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Izvor: Mediana TGI Croatia 2015, N=4007

Mediana advantages


TGI

 

IBO

 

RM

Target Group Index

Simply said, it is a research about usage of brands and buying habits in the households.
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Investments in brand advertising

Value of Slovene advertising market, overview and evaluation of media plans, etc.
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Radio audience measurement

Current data on listening of all radio stations in Slovenia and in individual regions.
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SM

 

Online Panel

 

Touchpoints

Review of Slovenian media

Complete systematic and current overview of all Slovene printed and electronic media.
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  Online marketing research in the modern world is increasingly popular tool for quick and efficient data collection.
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  Research of the touch points is revolutionary in the area of consumer and brand tracking.
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Ad hoc researches


Brand management

 

Consumers

 

Advertising and sponsors

With an increasing number of brands on the market, the communication is very important for brand consumers.
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  Due to fast market changes and increasing consumer demands, measuring the satisfaction with the brand is also very important.
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  With an increasing number of brands on the market, the communication of a brand with the consumers is very important.
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Organizational climate research

 

Media

 

Public Opinion

Research on organizational culture are an important tool in making our internal strategy.
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  Determination of communication channels.
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  We decide to measure public opinion when current questions in regards to the general population arise. It can be a problematic issue for a smaller group, for instance municipality, or the entire state.
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Market

 

B2B reserarch

   
Market research can help you identify the most effective way of entering a new market, how to retain or increase market share, or in analysing the market situation and checking the market potential.
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  Beside consumer research, we have extensive experience in the design and realization of B2B research.
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