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Slovenia from 1992
Croatia from 1995
Albania (Mediana sh.p.k.) and
Serbia (Mediana Adria) from 2007
Macedonia (Mediana Marketing solutions) since 2011
 

Adriatic market facts


Publication in English language, which contains general information about the four countries and detailed information about Slovene, Croatian and Serbian market.

Adriatic Market Facts is a publication of 164 pages in which consumer characteristics, basic demographic and economic indicators for Slovenia, Croatia, Bosnia and Herzegovina and Serbia were published.

The data in this publication are based on an annual representative sample of adult respondents and were obtained by the TGI survey.

The Adriatic Market Facts publication is divided into three parts; the data are presented in the tables. Data comparison is possible between countries and between different segments.



1. Shorter presentation of Slovenia, Croatia, Bosnia and Herzegovina and Serbia.

For each country, we have published the basic demographic and economic indicators (eg. area, population, fertility, mortality, unemployment, GDP per capita ...).


2. Presentation of Slovenian, Croatian and Serbian households

We have shown the possession of various household appliances in the households and use of various products and services. In addition we also published the most frequently used brands.

Information about household will be divided into five categories:
  • Cars
  • Technology
  • Electrical appliances
  • Telecommunications
  • Use of household products

3. Consumer Presentation


The most extensive part of Adriatic Market Facts publication covers the presentation of consumers in the three markets.


Adriatic Market Facts publication is intended for the following
  • Manufacturers and service providers on Slovenian, Croatian and / or Serbian market
  • Manufacturers and service providers who plan to enter the Slovenian, Croatian and / or Serbian market
  • International corporations
  • Advertising Agencies
  • Media
  • Chambers of Commerce
  • Embassies
  • Economic and Foreign Ministries