Slovenia from 1992
Croatia from 1995
Albania (Mediana sh.p.k.) and
Serbia (Mediana Adria) from 2007
Macedonia (Mediana Marketing solutions) since 2011

Mediana IBO - AdEx

Mediana IBO is a tool to review brand investment in the advertising and provides information about gross value of assets, invested in advertising. The survey has been carried out continuously every day since January 1994.

In addition for each brand, Mediana IBO includes information about:

  • Value of Slovenian advertising market
  • Value of advertising gross (and net) media income
  • Gross value of brand advertising
  • Gross value of advertising by individual advertisers
  • Gross value of advertising by media types and units

The data allows you to examine and evaluate media plans and their proper implementation, comparing the campaign investment to its success. You also get access to the ad archive.

Gross value of advertising is divided by the main advertising channels such as:

  • Dailies
  • Daily supplements
  • Journals
  • Magazines
  • Television programs
  • Outdoor Media
  • Cinemas
  • Internet
  • Insertion in printed media
  • Mobile marketing

How are the ads tracked:

  • Each posted ad is evaluated by the price, indicated in the official price list for media units in the current month; agency / volume discounts are not taken into account
  • Recorded posted advertisements are combined on a common denominator - the value expressed in EUR

Data on the value of advertising messages are classified according to:

  • Business sector
  • Product groups
  • Media type
  • Time periods
  • Individual requests from the client

Result presentation:

  • The report is designed according to the wishes and needs of the client (in graphical and numerical format)
  • Ad storage format: CD (TV and print ads in electronic format), AVI format (TV ads), jpg.

To learn more about the project or to order it click here.

Contact person:

Irena Setinšek
Tel: 01 23 45 160
Fax: 01 23 456 176